Q As we begin to explore marketing plans, it's important to think about the purpose of these plans and examine how technology and innovation are created to meet the needs of the consumer. Begin this assignment by reviewing the following: • Five Ways to Use Storytelling in Marketing (Links to an external site.) (Takemura, 2014) [Video, 04:07] • Examples of an Integrated Marketing Campaign (Links to an external site.) (brick&mobile, 2016) [Video, 03:04] Part I. Initial Post Discuss the impact of an effective marketing plan. Give an example of a company’s success or failure based on the marketing plan. Part II. Connect with Classmates Please meaningfully engage with at least two peers to move the conversation forward. Share insights about what they said, ask questions, share experiences, etc. Remember Actively monitor your own discussion thread and other posts throughout the module and respond as appropriate. Keep in mind that your grade is based on your thought development and adherence to the assignment requirements. In addition to expanding your knowledge, discussion activities allow you to practice professional writing that you use throughout your coursework and in your career. In order to receive maximum points, be sure to do the following: • Reference course materials to support your initial post and when replying to your classmate's posts. • Cite references for direct and paraphrased quotes within the post and at the end of the post using the latest edition of APA. • Add your analysis. Evaluation Please see the rubric attached to this page to learn more about how your posts are graded. All discussions combined are worth 20% of your final course grade.