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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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M1.2 Discuss Impact of an Effective Marketing Plan

M1.2 Discuss Impact of an Effective Marketing Plan

Q As we begin to explore marketing plans, it's important to think about the purpose of these plans and examine how technology and innovation are created to meet the needs of the consumer. Begin this assignment by reviewing the following: • Five Ways to Use Storytelling in Marketing (Links to an external site.) (Takemura, 2014) [Video, 04:07] • Examples of an Integrated Marketing Campaign (Links to an external site.) (brick&mobile, 2016) [Video, 03:04] Part I. Initial Post Discuss the impact of an effective marketing plan. Give an example of a company’s success or failure based on the marketing plan. Part II. Connect with Classmates Please meaningfully engage with at least two peers to move the conversation forward. Share insights about what they said, ask questions, share experiences, etc. Remember Actively monitor your own discussion thread and other posts throughout the module and respond as appropriate. Keep in mind that your grade is based on your thought development and adherence to the assignment requirements. In addition to expanding your knowledge, discussion activities allow you to practice professional writing that you use throughout your coursework and in your career. In order to receive maximum points, be sure to do the following: • Reference course materials to support your initial post and when replying to your classmate's posts. • Cite references for direct and paraphrased quotes within the post and at the end of the post using the latest edition of APA. • Add your analysis. Evaluation Please see the rubric attached to this page to learn more about how your posts are graded. All discussions combined are worth 20% of your final course grade.

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The impact of an effective marketing plan can be steady growth of the organization and the steady growth of the careers of the employees of the marketing department and other departments. This is because the sales percentages will get enhanced with obtainment of consistent percentages of revenues and productive profit-margins by the organization. The influence on the minds of existing customers can be high and long-lasting leading to existing customers showing brand-loyalty. There can be new customers who can become interested because of the positive impact of an effective marketing plan. In this way, there can be continuity of customers obtained to keep adding to the existing customer-database of the organization. The customers can be retained by the organization in future. The customers can be influenced to not switch to other organizations to buy and consume similar products and/or services as offered by the concerned organization to the customers.